Total individual life insurance premium grew 3 percent in the first quarter of 2012 compared to the prior year, according to a new report.

LIMRA of Windsor, Conn., published this finding in a summary of results from a survey of U.S. life insurance sales trends. The report reveals that overall policy count rose 5 percent in the first quarter of 2012.

"The biggest driver behind both total premium and policy count growth continues to be whole life," says Ashley Durham, senior analyst, LIMRA product research. "We saw growth in whole life sales across the industry, including three quarters of our survey's participants, and all but one of the dominant top 20. 

Continue Reading for Free

Register and gain access to:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.