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Believe it or not, some companies have yet to use any of the various social media tools available, according to benefits communication strategist Jennifer Benz, founder of Benz Communications.

“Reminding employees about benefits once a year is not enough to get them actively engaged in decisions about their health and financial wellbeing. The key to capturing employees’ attention is feeding them bite-sized chunks of information year round. Social media is the perfect tool for simple, ongoing, two-way communication,” Benz says.

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