The Plan Sponsor Council of America (PSCA) wants employers to promote the benefits of saving for retirement every day of the year. It released an advertising campaign that will allow plan sponsors to celebrate their retirement plans.

"We want plan sponsors to promote that every day can be 401(k)/403(b) Day for participants," said Robert Benish, PSCA's Executive Director.  "Plan sponsors are so busy and overwhelmed that they don't have the time to focus on only one day in September. We want employers to use this communications campaign when it works best for them – and when it is right for their employees."

The 2012 401(k)/403(b) Day campaign, "Dream Like a Kid," uses nostalgic kid-themed graphics to grab employees' attention.  The key messages provide information and education regarding saving for retirement in actionable terms using "retro" images.  These images are cleverly tied into three headlines:  Up, Up, & Away, Pedal to the Medal, and Do the Math.