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(AP Photo/Mary Altaffer, File)

At the end of September, Charles Schwab threw down the gauntlet in the exchange-traded fund arena by lowering the expenses on its 15 ETFs, some to as low as 0.04 percent.

According to a story in Bloomberg, investors in Schwab’s U.S. Broad Market and U.S. Large-Cap ETFs will only pay 40 cents a year for every $1,000 they put into those funds. The idea is to attract investors to Schwab with the cheap offering and then keep them with other, more lucrative investment opportunities.

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