The Guardian Life Insurance Company of America has introduced "Benefits Kickstart," a universal pre-enrollment e-program designed to help provide employees with information on non-medical benefits available through their employer.

The customizable email platform was designed to help employers increase employee participation during the open enrollment season.

"We are always looking for ways to streamline benefit plan communications for employers, especially during the pre-open enrollment season, which provides an opportunity to bring non-medical coverage to the forefront of insurance conversations," said Elena Wu, vice president, Group Marketing and Learning Services at Guardian. "With the advent of our Benefits Kickstart program, we can better equip brokers and employers with the optimal tools to increase awareness and benefits participation, as well as prime employees to make insurance choices beyond medical benefits."

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