Long-term care insurance has been a difficult product to sell for some time, and recent events have called its marketability further into question.
By Jay Starkman and Dorothy Miraglia|November 02, 2012 at 08:00 PM|The original version of this story was published on Benefitspro Magazine
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Long-term care insurance has been a difficult product to sell for some time, and recent events have called its marketability further into question. With several prominent insurers, including Prudential and MetLife, announcing decisions to stop signing new LTCI policies, and with the federal government’s decision last year to halt implementation of its own health care reform-based voluntary program—the CLASS Act—the future for the entire issue of long-term care insurance—at first glance—looks grim.
After a second look, though, there are glimmers of promise, and a reason to believe LTCI—especially voluntary LTCi—will present real opportunities for sales, while offering real hope for millions of Americans who might need the protection it provides or the peace of mind it affords. In fact, as a matter of simple arithmetic, it makes sense for agents and brokers to keep the long-term care benefit in play.
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