Social media has huge impact in the retirement space

The success of a social media campaign during National Save for Retirement Week earned some 665,000 impressions in October for Wells Fargo Institutional Retirement and Trust.

By Paula Aven Gladych | December 11, 2012 at 05:31 AM

The success of a social media campaign by Wells Fargo Institutional Retirement and Trust during National Save for Retirement Week shows how far the medium has come. The organization's Twitter and Facebook posts received 665,000 impressions in October.

The messages promoted Social Security webinars that were held in October, along with other retirement planning messages supporting National Save for Retirement Week.

In addition to Facebook and YouTube campaigns, Laurie Nordquist, director of Wells Fargo Institutional Retirement and Trust posted on the Beyond Today Blog in honor of the week.

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Social media has huge impact in the retirement space

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