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There are times to avoid the maddening crowds (e.g. lemming heading for a cliff, Black Friday and anything related to Justin Bieber), and there are times to benefit from the wisdom of crowdsourcing (e.g. finding a funny YouTube video, picking Blu-Ray and avoiding Betamax). When it comes to reviewing what other professionals in your industry are reading, place this under the second category. Getting a feel for the pulse of the marketplace gives you a sense of past concerns, current talking points and future solutions.

Christopher Carosa

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