A couple of months ago, I wrote about asking the next questionas a technique that helps guide client discussions so you and theclient discover the root cause of issues they may have, thusopening the door for you to help solve their issues. 

Thinking about asking questions got me thinking about theimportance of asking ourselves questions. This month we're sharinga few of those questions. Usually I try to address answering them,but these questions speak for themselves:

What do we need to do, as an organization, to support ourclients more effectively throughout the transformation of healthbenefits sparked by PPACA?  Do my customers understandwhat it means to them?

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