ING U.S. will rebrand itself as Voya Financial after its parentcompany, Amsterdam-based ING Group, divests ING U.S. in an initialpublic offering.

|

ING U.S. will start the rebranding process following theproposed IPO. The effort is expected to take about 24 monthsonce it is started, and ING U.S. would not use its new name andlogo commercially until the rebranding process has beencompleted. The Voya Financial identity would, however, bereflected in the company’s new ticker symbol (NYSE: VOYA) after theIPO.

|

Until the rebranding is complete, ING U.S. will operate“business as usual” with its current “ING U.S.” name and brandassets.

|

“Our new identity supports the idea of envisioning the futurewhile closely aligning with what the ING U.S. brand is alreadyknown for — proactively and optimistically guiding Americans ontheir journeys to and through retirement," said Ann Glover,chief marketing officer of ING U.S.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.