Demand for managed accounts in workplace retirement plans is on the rise.

Fidelity Investments saw a 24 percent increase in the number of plan sponsors interested in its managed account offering and a 57 percent increase in plan enrollees in 2012.

Fidelity Portfolio Advisory Service at Work added 440 new plan sponsors in 2012, representing 484 new plans and 486,000 new participants. That brought the division's total assets to $110 billion.

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