Cast members of "Star Trek Into Darkness" at the L.A. premiere. (AP photo/Eric Charbonneau)

While in Manhattan on business last week, I happened to score tickets to the red carpet premiere of the new movie “Star Trek Into Darkness.” A funny thing happened as I stood in the front row of the paparazzi line amidst hordes of barely adult Chris Pine groupies. An older couple wearing shiny yellow Star Trek jackets were led in beside me. Maybe, I thought, they herded all the aging fans into a far away corner. But that wasn’t the funny thing. 

This was: I turned to the gray haired fellow and started a conversation. In the course of the usual pleasantries, I told him I wrote about an esoteric financial topic that only a small niche market cares about. I added I thought it was important enough for everyone to care about, but admitted, in that “aw shucks” way I’ve come to perfect, they probably never would. 

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