Nearly two-thirds of defined contribution plan sponsors use social media as a regular source of information for 401(k) plans and the providers that serve this market.

According to Cogent Research, while many providers dedicate more time and money to more traditional forms of communication and outreach, such as email or direct contact with an advisor or firm representative, plan sponsors are more often linking to plan providers through websites or blogs, LinkedIn and Facebook to share or seek news and opinions related to 401(k) plans and providers.

The Fourth Annual Retirement Planscape 2013 study surveyed 1,500 DC plan sponsors across all plan sizes and industries.

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