I find it fascinating how many people claim that cold calling is dead, that it is a waste of time or that it is the least-effective way to generate new sales leads.
I know cold calling is tough. Yes, it is extremely challenging to connect with busy decision-makers. And, true, many companies won't even accept cold calls from salespeople.
However, that doesn't mean cold calling is dead. At the same time, there is no magic cure, no if-you-do-this-you-will-win approach. When it comes to cold calling, there is no magic pill. And there is no single strategy that will produce results every time. It takes hard work, effort and discipline to make cold calling work for you.
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
- Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
- Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
