Digital Benefit Advisors — a division of Digital Insurance — jumped into the private exchange game earlier this summer, and that decision is already paying off big-time, executives said Monday.

Since its launch in June, Digital's exchange — which is in more than a dozen states — has lured more than 100 employers and 10,000 members, and secured participation with 30 carriers including Aetna, UnitedHealthcare, Cigna, Coventry and numerous Blue Cross and Blue Shield plans.

"Marketplace demand is outpacing our expectations," Mike Sullivan, Digital's executive vice president and chief marketing officer, said in a statement. "We have achieved remarkable traction and organic growth in a short period of time."

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