JEFFERSON CITY, Mo. (AP) — Buoyed by recent successes in the Midwest, conservatives and business groups are targeting at least three additional states for new efforts that could weaken labor unions by ending their ability to collect mandatory bargaining fees.

The latest efforts are focused on Missouri, Ohio and Oregon and — in a new twist — could put the issue before voters in 2014 instead of relying on potentially reluctant governors to enact laws passed by state legislators.

The strategy of appealing to voters could avoid a redo of the massive union-led protests that clogged some Midwestern capitols where Republicans recently enacted other anti-labor proposals. It also could result in a multimillion-dollar advertising battle between businesses and labor unions waged on several fronts at the same time.

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