A couple of months back, President Obama was apologizing for thePPACA debacle and mentioned consumers' need for benefitsprofessionals to help them understand the complexities ofpurchasing the right health plan. That's the White House equivalentof Homer Simpson's “D'oh!”
Though I was glad to see the president finally recognize thatpublicly, it's had me thinking about the word “professional.”
If you passed your state license exams, you're considered aprofessional in our business. But having a license doesn't make youa professional any more than buying a basketball makes you LebronJames. Being a pro is about attitude, philosophy, work ethic. Andsomething we seem to have long forgotten: integrity.
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