Keeping clients is not always easy for financial advisors. A study by PriceMetrix found that higher wealth clients, or those with more than $250,000 in assets, are more likely to stay with an advisor they like, compared to lower income clients.
Higher client retention is associated with higher asset growth and higher revenue growth, but not all client attrition is negative either, the study found, since not all client relationships represent the same revenue opportunity for advisors.
PriceMetrix analyzed data for clients and advisors from 2009 to 2013. It found that the most critical time for advisors to focus on client retention and attrition risk is between one and four years. If clients stay for five years, they are most likely in it for the long-term.
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