(AP Photo/FDA)

Feb. 27 (Bloomberg) — Calorie counts in bold type and the added sugars in a product will be part of new food labels proposed to help U.S. consumers become healthier eaters.

The labels also will provide new serving sizes, such as 1 cup instead of a half-cup for ice cream, that more accurately reflect the way people eat, according to the proposed rules released today by the Food and Drug Administration. While the food industry introduced a voluntary front-of-package labeling system in 2011, the rules proposed today would be the first required changes to the labels in more than 20 years.

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