April 4 (Bloomberg) — Democrats fighting to retain control of the U.S. Senate know their success could hinge on motivating women supporters to vote in the November election.

To that end, Senate Majority Leader Harry Reid is teeing up a slate of measures designed to appeal to women voters and to cast Republican candidates as insensitive — or even hostile — to them. The effort will ramp up next week with legislation aimed at closing the gender wage gap.

"We know that when women vote, we win," said Senator Patty Murray of Washington, a member of the Democratic leadership who led her party's 2012 Senate campaign effort.

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