In his book "Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story," Peter Guber writes about how motivating people to act in the way we want often depends on our ability to touch a chord through a story that illustrates our message.

Aesop's fables and Biblical parables are two profound examples of the power of story. If you just say: "you'd better work hard or you may not be able to pay your bills and that would be a disaster," you may be making the same point as the fable of the grasshopper and the ant. But you probably wouldn't identify just how short-sighted and insensitive the grasshopper is without hearing the story.

Story can be interwoven into enrollment in many ways. One is the negative: