May 27 (Bloomberg) — Robert Reynolds, who built the industry's biggest 401(k) business while at Fidelity Investments, is seeking a reprise.

The 62-year-old chief executive officer of Great-West Lifeco U.S. Inc. catapulted his firm to the No. 2 spot among 401(k) providers with last month's acquisition of JPMorgan Chase & Co.'s recordkeeping business. Reynolds said his goal is to go after the top spot, occupied by his former employer Fidelity, where he was once chief operating officer.

"I'm very hungry to be the best," Reynolds, a West Virginia native who goes by Bob, said in an interview last month. "I know the business so well."

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