Accredited investors are about to become one of the biggest marketing battlefield in financial services. But the real question may be: Will the real accredited investors please stand up … or not?

A little background helps. Accredited investors currently are defined by Rule 501 based solely upon: 1) net worth or joint net worth, excluding the value of primary residence (and any related indebtedness); or 2) annual income over the two most recent years and the current year. The asset threshold is $1 million for all, and the income threshold is $200,000 for individuals and $300,000 for married couples.

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