As a further sign of the growing significance of private exchanges, Cigna announced it is extending its network both through the extension of existing health insurance exchanges and the launch of new ones. It has set Sept. 1 as the date for the expansion.

Cigna launched its exchange products in February, taking a cautious approach by targeting small businesses in Atlanta, Dallas, the Washington, D.C. metro area and San Francisco. It predicted it would expand its network later in 2014 as it gained experience within its initial markets.

Cigna's private exchange services are intended to help employers and employees easily distinguish among health insurance options available to them to determine which best meets their needs.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.