At a recent sales training workshop, I watched two participants interacting.

One of them sold promotional products ("Jack") and the other taught yoga and lifestyle wellness ("Alice").

When Alice expressed interest in his products, Jack began blathering on about his business. He handed Alice a brochure and—15 minutes later—a full catalogue of his products.

At the end of the conversation, Alice said, "Give me a call sometime." Jack said, "Sure," and struck up a conversation with another person sitting at his table.

Inwardly, I groaned. Can you guess why?

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.