Changes are happening fast in our industry. The PatientProtection and Affordable Care Act is affecting everything, and theway benefits are purchased is changing, too. More and moreemployers are finding it beneficial to shift benefit choices totheir employees, thus making the benefits employees choose moremeaningful and attractive. Increasingly, employers enable benefitsrather than providing them.

So what products do employees choose? Where do employees go tolearn more when making purchasing decisions? For many, their choicedepends on their own personal and financial situation. Let'sconsider the top five voluntary benefits purchased in 2013,according to Eastbridge Consulting Group: life insurance,disability, dental, accident and critical illness/cancerinsurance.

We know why life and disability income protection are at thetop—they're part of the basics of financial protection. Dental ispaired with medical in the minds of employees, and dental productsare becoming more “voluntary” as many employers have migrateddental in the voluntary category instead of employer paid. Dentalalso ranks high in premium per certificate.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events
  • Access to other award-winning ALM websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.