Design changes included:

Implementation of a high-deductible plan with two options to meet the different needs of our employees and their families;
A new health reimbursement account with a company contribution to help employees pay for qualified medical expenses;
Exemption of primary care and prescription drugs costs from the deductible, so participants only pay coinsurance without having to meet a deductible;
An expanded definition of "primary care" to include family practice, internal medicine, pediatrics, OB/GYN, mental health/substance abuse, and convenience or urgent care clinics, "broadening the opportunities to get care without having to meet the deductible."

Communications included:

Outcomes:

87 percent of employees surveyed said they understood why FedEx was making changes;
22 percent includes in visits to the enrollment site;
42 percent increase in use of online cost-estimator/ comparison tools;
70 percent of respondents said that they had more carefully evaluated their options for 2014;
17 percent changed plan options based on additional research.

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C-suite secrets to boosting enrollment