When industry titans get together and discuss health care, they're not only looking at how much they're spending, but how well it's being spent. Two key elements to achieving this are offering options, and encouraging employees to make benefits selections that are best for themselves and their families.
This comes through clearly in The Business Round Table's thorough update on health care management strategies among its members, entitled Driving Innovation in the Health Care Marketplace. The report focuses largely on two areas: health insurance cost containment measures, and wellness programs.
But a fair amount of information can be found about benefit plan design and communications strategies for imparting key information to employees about their benefits options. This material is included in the section devoted to individual company reports.
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
