We all know that voluntary is quickly becoming the key driver inbenefits sales. We've discussed the desire of employers to reduceand control benefit costs, the trend toward greater employeechoice, the larger product variety, the impact of Obamacare and arange of other issues driving increased voluntary sales. And unliketraditional employer-paid benefits, half of all voluntary sales arenew coverages rather than takeovers.

Sales grew in the great recession years of 2008 and 2009. Giventhat, is something else contributing to this track record?

First, skeptics have pointed out that more than 70 percent ofemployers now offer at least one voluntary benefit and thesaturation point must be near. But looking at employer data, aninteresting phenomenon appears.

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