{
  "author": {
    "name": "Gil Lowerre",
    "webUrl": "/author/profile/gil-lowerre/",
    "description": "",
    "imageLarge": "https://secure.gravatar.com/avatar/f16d6fc2845f417ea0e93a3f2b6cd37d?s=136&d=mm&r=g",
    "estimate": 150,
    "social": [],
    "articles": [
      {
        "uri": "/2018/05/17/2018-voluntary-survey/",
        "title": "2018 voluntary survey: The fight for employers' business grows fiercer",
        "byline": "Gil Lowerre and Bonnie Brazzell",
        "kicker": "Analysis",
        "prettyDate": "May 17, 2018",
        "timeToRead": "1 minute",
        "image": {
          "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/04/Voluntary-Survey-1.jpg",
          "width": "1347",
          "height": "891"
        },
        "authors": [
          {
            "webUrl": "/author/profile/gil-lowerre/",
            "name": "Gil Lowerre"
          },
          {
            "webUrl": "/author/profile/bonnie-brazzell/",
            "name": "Bonnie Brazzell"
          }
        ],
        "kickerNode": [
          {
            "uri": "/analysis/",
            "sectionName": "Analysis"
          }
        ],
        "summary": "Brokers are selling more voluntary today than they have in the past. Here's how to stay competitive.",
        "body": null
      },
      {
        "uri": "/2018/05/12/dont-forget-about-the-employee/",
        "title": "Don't forget about the employee",
        "byline": "Gil Lowerre and Bonnie Brazzell",
        "kicker": "Expert Opinion",
        "prettyDate": "May 12, 2018",
        "timeToRead": "3 minute",
        "image": {
          "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/BSL_16_03_0318_09_img001.jpg",
          "width": "600",
          "height": "468"
        },
        "authors": [
          {
            "webUrl": "/author/profile/gil-lowerre/",
            "name": "Gil Lowerre"
          },
          {
            "webUrl": "/author/profile/bonnie-brazzell/",
            "name": "Bonnie Brazzell"
          }
        ],
        "kickerNode": [
          {
            "uri": "/expert-opinion/",
            "sectionName": "Expert Opinion"
          }
        ],
        "summary": "By neglecting the employee perspective when selling voluntary benefits, you may be leaving credibility and revenue potential on the table.",
        "body": null
      },
      {
        "uri": "/2018/04/12/brokers-have-the-power-to-demand-change-in-voluntary-benefits-delivery/",
        "title": "Brokers have the power to demand change in voluntary benefits delivery",
        "byline": "Gil Lowerre and Bonnie Brazzell",
        "kicker": "Expert Opinion",
        "prettyDate": "April 12, 2018",
        "timeToRead": "2 minute",
        "image": {
          "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/BSL_16_03_0318_09_img001.jpg",
          "width": "600",
          "height": "468"
        },
        "authors": [
          {
            "webUrl": "/author/profile/gil-lowerre/",
            "name": "Gil Lowerre"
          },
          {
            "webUrl": "/author/profile/bonnie-brazzell/",
            "name": "Bonnie Brazzell"
          }
        ],
        "kickerNode": [
          {
            "uri": "/expert-opinion/",
            "sectionName": "Expert Opinion"
          }
        ],
        "summary": "If brokers demand changes and improvements today, they are more likely to get their way.",
        "body": null
      },
      {
        "uri": "/2018/03/06/what-are-the-attributes-of-a-good-voluntary-benefit/",
        "title": "What are the attributes of a good voluntary benefit?",
        "byline": "Gil Lowerre and Bonnie Brazzell",
        "kicker": "Best Practices",
        "prettyDate": "March 06, 2018",
        "timeToRead": "3 minute",
        "image": {
          "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/BSL_16_03_0318_09_img001.jpg",
          "width": "600",
          "height": "468"
        },
        "authors": [
          {
            "webUrl": "/author/profile/gil-lowerre/",
            "name": "Gil Lowerre"
          },
          {
            "webUrl": "/author/profile/bonnie-brazzell/",
            "name": "Bonnie Brazzell"
          }
        ],
        "kickerNode": [
          {
            "uri": "/best-practices/",
            "sectionName": "Best Practices"
          }
        ],
        "summary": "There are at least two components common to most successful products: benefit strategy relevance and program mechanics.",
        "body": null
      },
      {
        "uri": "/2018/02/05/3-ways-to-maximize-participation-rates-in-voluntar/",
        "title": "3 ways to maximize participation rates in voluntary benefits",
        "byline": " Gil Lowerre and Bonnie Brazzell ",
        "kicker": "",
        "prettyDate": "February 05, 2018",
        "timeToRead": "3 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/gil-lowerre/",
            "name": "Gil Lowerre"
          },
          {
            "webUrl": "/author/profile/bonnie-brazzell/",
            "name": "Bonnie Brazzell"
          }
        ],
        "kickerNode": [],
        "summary": "Eastbridge's 2017 Voluntary Participation Rates Spotlight report found that just over half of participating carriers have seen participation rates increase over the past two to three years, and the majority expect this trend to continue.",
        "body": null
      },
      {
        "uri": "/2018/02/01/are-you-tracking-participation-rates/",
        "title": "Are you tracking participation rates?",
        "byline": "Gil Lowerre and Bonnie Brazzell",
        "kicker": "",
        "prettyDate": "February 01, 2018",
        "timeToRead": "3 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/gil-lowerre/",
            "name": "Gil Lowerre"
          },
          {
            "webUrl": "/author/profile/bonnie-brazzell/",
            "name": "Bonnie Brazzell"
          }
        ],
        "kickerNode": [],
        "summary": "Eastbridge's 2017 Voluntary Participation Rates Spotlight report found that just over half of participating carriers have seen participation rates increase over the past two to three years, and the majority expect this trend to continue.",
        "body": null
      },
      {
        "uri": "/2018/01/16/are-you-selling-offensively-or-defensively/",
        "title": "Are you selling offensively or defensively?",
        "byline": "Gil Lowerre and Bonnie Brazzell",
        "kicker": "",
        "prettyDate": "January 16, 2018",
        "timeToRead": "2 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/gil-lowerre/",
            "name": "Gil Lowerre"
          },
          {
            "webUrl": "/author/profile/bonnie-brazzell/",
            "name": "Bonnie Brazzell"
          }
        ],
        "kickerNode": [],
        "summary": "Brokers are gaining more experience than in past years and that the average broker is now more knowledgeable about voluntary. And that makes him or her a more formidable competitor. ",
        "body": null
      },
      {
        "uri": "/2018/01/01/the-curve-is-a-game-changer/",
        "title": "The curve is a game changer",
        "byline": "Gil Lowerre and Bonnie Brazzell",
        "kicker": "",
        "prettyDate": "January 01, 2018",
        "timeToRead": "2 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/gil-lowerre/",
            "name": "Gil Lowerre"
          },
          {
            "webUrl": "/author/profile/bonnie-brazzell/",
            "name": "Bonnie Brazzell"
          }
        ],
        "kickerNode": [],
        "summary": "For two decades, industry voluntary sales increased year after year, driven by new brokers entering the business. But seven or eight years ago, that came to an end as more brokers changed their selling strategies.",
        "body": null
      },
      {
        "uri": "/2017/12/14/do-you-know-the-data-metrics-of-your-business/",
        "title": "Do you know the data metrics of your business?",
        "byline": "Gil Lowerre and Bonnie Brazzell",
        "kicker": "",
        "prettyDate": "December 14, 2017",
        "timeToRead": "3 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/gil-lowerre/",
            "name": "Gil Lowerre"
          },
          {
            "webUrl": "/author/profile/bonnie-brazzell/",
            "name": "Bonnie Brazzell"
          }
        ],
        "kickerNode": [],
        "summary": "More companies are turning to the insights data analytics can provide to their businessand voluntary benefit manufacturers are no exception.",
        "body": null
      },
      {
        "uri": "/2017/12/01/dont-get-squeezed-out-of-the-information-game/",
        "title": "Don't get squeezed out of the information game",
        "byline": "Gil Lowerre and Bonnie Brazzell",
        "kicker": "",
        "prettyDate": "December 01, 2017",
        "timeToRead": "3 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/gil-lowerre/",
            "name": "Gil Lowerre"
          },
          {
            "webUrl": "/author/profile/bonnie-brazzell/",
            "name": "Bonnie Brazzell"
          }
        ],
        "kickerNode": [],
        "summary": "More companies are turning to the insights data analytics can provide to their businessand voluntary benefit manufacturers are no exception.",
        "body": null
      }
    ]
  }
}