In a small group study, nearly twice as many job candidates said they depended primarily upon Facebook rather than LinkedIn when researching companies that had job openings they were interested in. Facebook easily outpaced all other major forms of social media as a research tool, including Google+ and Twitter.

But when asked about interviewing preferences, nearly three-quarters voted for an in-person interview with a hiring manager. High tech alternative interview tools such as Skype and video resumes received extremely low rankings from this group.

The conclusion by Manpower, which released the study results drawn from 200 job seekers, said people in today's job market are comfortable combining online job-hunting tools with the personal connection afforded by a live interview.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.