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Employers often report being frustrated when they offer what they believe to be an innovative health insurance option to employees and few people select it during the enrollment period. This experience makes employers less likely to offer such options, even though they are convinced that their workers would be healthier and costs over time lower if employees took advantage of the opportunity.

Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.

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