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Ah, the perils of managing the open enrollment “experience.” There’s almost no way a human resources department can win. Many employees spend less than a quarter hour on their deliberations, and then they choose the same plan as the year before. Part of the reason, employees complain, is that their company doesn’t do a good job of educating them about the contents of the benefits package.

Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.

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