Employers can do several things to engage millennials in their workforce.

Understand their motivation. Fifty-five percent said their motivation is to look good instead of avoid illness.
Target the audience. Millennials are significantly more likely to prefer mobile apps, text or popular social channels to access both general and personal health information.
Make it easy and convenient. Forty percent of millennials say they are more likely to participate in health and wellness programs if they are "easy or convenient to do."
Add competition. Millennials are the most likely generation to be interested in "friendly competitions."

"Employees are increasingly defining well-being to include physical, emotional, financial and social health, and they will expect their employers to support them in their efforts to be healthy," said Karen Marlo, vice president of the National Business Group on Health. "Employers have a unique opportunity to engage and motivate the millennial generation, and they are likely to get the strongest results by demonstrating the benefits of establishing healthy habits and behaviors today, not just tomorrow."

Instant Insights /

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