LinkedIn is for colleague. Facebook is for clients.

While that might be a tad oversimplified, it's one of the findings of the Putnam Investments 2014 Social Advisor Study, which looked at how financial advisors use social media.

According to the study, LinkedIn remains the top choice for business users, and serves 55 percent of advisors as their primary social media site. However, they mostly use it for interaction with other advisors and financial professionals. The 24 percent who use Facebook, on the other hand, rely on that network primarily for strengthening client relationships — and more advisors are flocking to Facebook. Google+ and Twitter also have seen increased advisor traffic.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events
  • Access to other award-winning ALM websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.