We're salespeople. That means we don't do details. We don't do follow-up, administration or operational efficiency. And we most definitely do not, under any circumstances, do customer service.

Am I the only one who resents that stereotype? The key to good customer service is simple communication. I once heard that good customer service means calling them before they call you. Isn't that the truth? The one thing you don't need from a customer is, "I've left messages, but haven't heard back."

We're good communicators. So why is our stereotype that if a problem arises, we suddenly go as radio silent as a black ops team at zero dark thirty?

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.