We're salespeople. That means we don't do details. We don't do follow-up, administration or operational efficiency. And we most definitely do not, under any circumstances, do customer service.

Am I the only one who resents that stereotype? The key to good customer service is simple communication. I once heard that good customer service means calling them before they call you. Isn't that the truth? The one thing you don't need from a customer is, "I've left messages, but haven't heard back."

We're good communicators. So why is our stereotype that if a problem arises, we suddenly go as radio silent as a black ops team at zero dark thirty?

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