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Nearly three-quarters of P&C agents said online direct sales were putting pressure on pricing. Photo by Getty Images.

Neither innovation nor chasing new business rank high on the list of priorities for independent property and casualty insurance agents, a study from Accenture reveals. The majority of these agents focus on servicing existing customers even though they are increasingly aware that competition from online direct sales threatens their book of business.

Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.

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