Ron Goldstein has a distinct perspective on American health care and health insurance. In 1996, Goldstein helped develop one of the nation's first private exchanges, CaliforniaChoice. Now, as president and CEO, Goldstein oversees California Choice's business, which covers 10,000 employers and more than 200,000 patient lives. Goldstein recently took time out to answer a few questions about how CaliforniaChoice has navigated its path from founding to success as well as surviving in a modern industry dominated by PPACA. Benefits professionals, pay attention.

In your view, what's in store for benefits professionals in 2015?

Change. Professionals can expect change to be a constant in 2015. This is especially true in preparation for small groups expanding to 100 lives in 2016. We need to get ready for the fourth quarter now by starting to understand what this expansion will mean and how it will affect business.  

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