Nowadays, gaining exposure for your products and services takesherculean effort.

All the noise in the daily lives of clients and prospects hasmade it harder to attract the attention of your target market. Andyet it has never been more critical for business survival and success.

To attract attention, you must stand out.

But to stand out, you must have a compelling reason for peopleto pay attention. Is your system or solution unique?

What about your latest promotion, call to action, staff orculture?

What is it that causes people to buy from you?

If you want to stand out, ask yourself these questions:

Are you promoting your sameness?

Do you feel the need to include a long list of thingsyou could offer a prospect?

Do you use the same verbiage on your website as othersin your industry?

If you answered “yes” to any of these questions, you may want toconsider modifying your approach. It’s time to stand out, not blendin.

Successful firms find ways to be excitingwhile sticking to their core values. Find out what compels clientsto buy from you and feature those things in your marketingmessages. That way, people will have no choice but to payattention.