Most consumers agree it's a good idea to shop for the best deal before taking action on their health. But most never follow through on it.

A study this month by HealthMine in Dallas confirms this disconnect. More than 560 consumers with company-sponsored plans were surveyed. Sixty-four percent of respondents say they don't price shop, although 86 percent believe it's important. However, it might not be fair to place all the blame on consumers. Fifty-seven percent also say it's difficult to understand their health information and/or actions needed to improve their health. 

"Understanding health care costs isn't easy or transparent," said Bryce Williams, CEO and president of HealthMine. "So while consumers want information, the pain is often not worth the gain. Beyond the cost issue, consumers are struggling to understand their own health information."