There are two fundamentally opposing points of view when it comes to the best design of voluntary products: CYTT and KISS.
In the product design area there's a tendency to play the "Can you top this?" game.
In some ways I've been very good at playing this game, having been part of some incredibly complex product designs before joining Mutual of Omaha. For example, I was part of a team that developed a product described technically as "Interest Sensitive Flexible Premium Adjustable Life with Cost of Living Increases." It was hard for competitors to top, but almost impossible to explain and nearly impossible to administer (which is why it's not being sold today).
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
- Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
- Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
