While it's recovered somewhat from its nadir in 2009, the financial industry has no cause to celebrate yet. The public still doesn't think much of it, ranking it only above the federal government and the tobacco industry.

That's according to the 16th annual Harris Poll Reputation Quotient study, which found that the financial services industry has gained ground, with 35 percent of respondents saying that the industry overall has a positive reputation. That's up from a scant 11 percent six years ago.

But before you start cheering, remember that only the government and the tobacco industry rank lower, with just 15 percent of respondents saying each has a positive reputation. Lots of other industries ranked higher (even though some weren't much higher), including the energy industry (with just 45 percent) and the automotive industry (46 percent).

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