Voluntary sales had another strong year in 2014, jumping nearly 4 percent, new industry data shows.

Total voluntary/worksite sales for 2014 are estimated at $6.89 billion, up from $6.644 billion in 2013, Eastbridge Consulting Group said. The data comes from the group's annual U.S. Worksite/Voluntary Sales Report, which analyzes data from more than 60 carriers.

As in years past, certain voluntary products swallowed the biggest share of the market, and they're continuing to hold their ground. In fact, all five of the top voluntary products were seen on last year's list.

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