To attract top performers, companies are focusing more on theirbrand, and turning to talent analytic tools and data to screen forcandidate fit. And for many employers, that combination isworking.

This is but one of the highlights of The Randstad Sourceright 2015 Talent TrendsReport, developed by asking a series of questions aboutrecruiting and employment trends of350 hiring professionals from global companies.

Branding stood out as a powerful tool to support talentacquisition. When asked whether building a brand in the marketplaceled to top talent acquisition, 57 percent of respondents said thatwas the case. A strong brand was identified as one of the top threefactors in acquiring the right people for thejob, along with a strong compensation package and“industry appeal.”

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.