If you're noticing more tweets and Facebook posts from voluntary carriers these days, there's a reason.
Voluntary companies are increasing their social media efforts, with more than 70 percent now using social media as a means for marketing, according to new data from Eastbridge Consulting Group.
The number is up dramatically from 2009, when just 29 percent of voluntary carriers surveyed said they were using the sites.
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Eastbridge found that Facebook and LinkedIn were the two most commonly used social media sites.
Though the majority of respondents said they weren't exactly sure about the effectiveness of the sites, they still said they believed that the benefits of being on social media outweigh the costs of maintenance and operations.
In fact, 60 percent rated the future potential for social media marketing as "high."
And who are these carriers trying to target with their clever posts? Most carriers listed brokers — both current and prospective — at the top, but employees and employers are also targeted, Eastbridge said.
The survey was conducted in June, and 25 voluntary companies participated.
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