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Brokers are discovering a growing appetite among employer customers for voluntary products to be included in benefits packages for employees.

The 2015 Aflac Workforces Report identified a significant increase in voluntary products being offered by brokers. According to the survey, the trend within employer sponsored plans is to view “major medical insurance is merely a foundation — a foundation that’s more effective when it’s supplemented by employer-sponsored policies such as life and disability insurance and, going a step further, by voluntary insurance options that help pay bills major medical insurance was never intended to cover.”

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.

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