Employers ask a lot of their insurance brokers — maybe more than they ask of their employees. And a gap exists between employer demands and their perception of how well brokers deliver on most counts.
That's what a survey of more than 1,000 employers by insurance software provider Zywave revealed. Employer requests for services have shifted with the evolving insurance landscape. They want more webinars, more legislative counsel, more plan design direction, more cost containment support. They generally see brokers lagging on many of these issues.
But brokers are doing well on one key area: delivering compliance information and guidance by webinar. Brokers seem to have the hang of this one, with more than 80 percent of surveyed employers reporting that they are satisfied with broker performance on this request.
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
