Voya Financial Advisors, the broker-dealer arm of Voya Financial Inc., has launched a hybrid RIA platform, in what the company says is an effort to give its existing broker base the "flexibility" to meet a wide range of customer needs.
In a statement to BenefitsPro, Tom Halloran, president of Voya Financial Advisors, said the motivation behind the platform's development was to keep current with the fee-based advisory model trend, which he called "one of the fastest growing business models in wealth management today."
"It was important for Voya to offer a solution in this space to both attract talented advisors the we have not had access to before and meet the needs of our current top advisory reps and their clients," said Halloran in an email.
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Nick Thornton
Nick Thornton is a financial writer covering retirement and health care issues for BenefitsPRO and ALM Media. He greatly enjoys learning from the vast minds in the legal, academic, advisory and money management communities when covering the retirement space. He's also written on international marketing trends, financial institution risk management, defense and energy issues, the restaurant industry in New York City, surfing, cigars, rum, travel, and fishing. When not writing, he's pushing into some land or water.
