When you think about it, the very foundation of the insurance industry is based on person-to-person connection. The secret is out: Planning ahead is the key for effective benefits communication before, during and after open enrollment season.
While it may not actually be a secret, many employers still underestimate the power of having a plan in place to market benefits to employees.
There are more health insurance options than ever before – and it may be confusing for some employers to keep up with. Brokers should take time to provide clients with the information they need to effectively market product offerings to employees. By doing so, brokers will help employers engage employees in the benefits selection process and ensure employees are making the best decisions for their situation.
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