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The U.S. insurance industry wrote more than $1 trillion in premiums in 2014, with life and health insurers recording 54 percent of that total. While that might sound like a strong endorsement for the current structure of the industry, the ways in which life insurers do business need dramatic change. In particular, life insurers should be taking better advantage of digital capabilities to expand their sales horizons and target new and/or underserved market segments.

Most insurers are investing in their current business model, but there is a group of insurers — “digital transformers” — that are looking beyond insurance, optimizing their current model where possible, but also innovating and diversifying their portfolio of capabilities. These carriers are keenly aware of the disruptive threats facing the industry, and are working to take the industry in new directions. 

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