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Voluntary benefits have gone mainstream in the last few years. And many employees say they are more likely to stay with their current employer primarily due to the voluntary benefits package offered, according to a recent Harris Poll on behalf of Purchasing Power. 

With benefit plans being a key tool in an employer’s recruitment and retention strategies, voluntary benefits are popular because employees can choose products that complement their company-sponsored core benefits and round-out a benefit portfolio that suits their individual needs. 

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